Are Fairness Creams Racist?

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Racism is in your face, not under your skin....


If only our eyes saw souls instead of colour, how very different our ideals of beauty would be.


People are redefining their lifestyle pattern with the growing brand consciousness, creating opportunity for global players of the cosmetic industry. Skin-whitening cosmetics are a multi-billion dollar industry pushing the idea that beauty equates with light skin tone and that lightening your skin is both achievable and advantageous. The cosmetics industry has traditionally convinced people that they are incomplete without a particular fairness product.


Every other day, you must have seen celebrities and other famous personalities promoting fairness products such as creams, face masks, body lotions, etc. which convince the unassuming and innocent common citizens to believe that their skin colour might be the main cause for them not doing well in their personal and professional life. What they don’t understand is that they need to be comfortable in their own skin as, and not that pots of creams can give them their desired skin tone.


Though we do not want the delve deep into the racial issue of the apartheid, however, let us face the music and ameliorate the issue.


Let us all, now, share our thoughts over this flaming social issue on this prestigious platform...

 


Discussion

  1. Unknown School Name

    Perhaps skin fairness creams have been developed by companies, just for financial gain.

    • Unknown School Name

       What could have been started as scheme for financial gain has transcended it's intentions and has percolated down to the society as prejudice and this can primarily be attributed to wrong advertisement by companies.

    • Unknown School Name

      I agree, it was potentially instigated as a money-making scheme, though unfortunately its' ramifications have led to this image of beauty often associated with fairness 

  1. Unknown School Name

    Fairness creams can be considered as racist because it constantly implies on how you have to be light skinned to be beautiful and acceptable. On the other hand it’s just a market ploy to get you to buy the product. But why create a product that gives the opportunity for narrow minded people to never let dark skinned beauties to accept themselves? 

    • Unknown School Name

      I strongly agree with you on how the narrow minded people never let the dark skinned beauties accept themselves. These narrow minded people mostly have a cautious approach towards these ‘dark skinned’ people but try to show the world how they’re liberal and how they have accepted their presence in their vicinity, but inside they don’t really connect with these people and their tone while talking to them is rather sympathetic, than encouraging. Getting apprehensive of the death-eye of the society the pretentious side of these narrow minded people comes out.

    • Unknown School Name

      However Ma'am do realise a simple fact that these ideals of "superiority of the fair skinned" have existed in our society for a long time. With the intellectual progression of people, even these stereotypes hold little credence in today's world. Fairness creams have simply offered people the means to have a fairer skin tone if they wish. It never explicitly states or in any way implies that a whiter skin tone is necessarily a better one. People hold these stereotypes in their mind due to historical prejudices and although these preconceived notions scarcely exist nowadays, fairness creams are not to be blamed for propagating a discriminatory ideology that has been implanted in society by our ancestors. 

    • Unknown School Name

      I can see where you're coming from, however I do believe that although these fairness products have increased the problem, this issue has manifested itself in today's society from centuries ago. The root cause of this problem is that fair skinned people have always thought of themselves as better or more superior to those who do not share the same facial characteristics as they do. This ideal has spread over time and fairness products are only a result of the larger, more prevalent, historical stereotype that is present in contemporary society.

  1. Unknown School Name

    Although 'racism' may be too strong a word for it, fairness creams have always been a reflection of the preference for lighter skin or the prejudice against dark skin that stems from a long and winding prevalence of racism in the history of our world. While it is a matter of personal preference, companies advertising these products projecting fair skinned models as the epitome of beauty tends to set a  misleading standard for beauty in the young minds of both girls and boys growing up. So while it isnt directly promoting racism, the issue requires a greater deal of attention so that we can eradicate the association of beauty with one's skin color. 

  1. Unknown School Name

    I don't think fairness creams have anything to do with racism. It is just another (in my opinion stupid) beauty standard like being tanned in western culture. It is a symbol of wealth (Asian culture: not being forced to do physical labor outdoors, western culture: having a lot of opportunities to go on vacation). So this issue isn't about racism, rather than a problematic beauty standard given by society.

  1. Unknown School Name

    Coming from a nation where  fairness creams  are widely used and widely advertised and form a  very major part of the profits of  prominent cosmetic companies , you really do not need to dig deep  to  find there is  prejudice based  on  skin tones  and constant advertisements  by fairness creams  and the apparent success , confidence  and  acceptance they bring them only aggravates and justifies  such a pointless prejudice . Moreover ,  such advertisements also  bring social acceptance of the  prejudice . 

    The statement that equates  this prejudice with  racism  , though not fully justified , does  direct your attention  towards what could certainly be the root cause  of these distinctions .

    I would love  to hear the opinions of  fellow mates  on the  issue   .